Fueling Ad Agency New Business
The Sunday of Labor Day weekend was a very sad day for the social media community. We lost one of our All-Stars and that raises the question; ” Just how real are online relationships created through social media?” According to news sources, on Sunday morning, around 11 am, Labor Day weekend, Greenville, S.C. Police received […]
Agency new business directors have one of the most important, as well as toughest, jobs in advertising – selling the agency. Why is agency new business so tough? Primarily because agencies are notorious for their inability to sell themselves. Agencies desperately need an expert/specialist in the mechanics of new client acquisition, someone who has the sole […]
If your agency’s social media participation isn’t generating traffic and new business leads, it is important to know why. How can an agency help a client monetize their social media when it doesn’t have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to […]
“Be honest, be authentic, and speak from your passion … that’s the advice from Mark Hurst, entrepreneur and writer. He says, “People at events are hungry for authenticity.” Mark provides the following exercise for anyone who wants to genuinely connect with their audience:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me