Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm which provides business development resources, training and consulting services to advertising, digital, media and PR agencies.
He is also the author of the Fuel Lines blog which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has pioneered the use of social media, content and inbound marketing strategies specifically for agency new business.
“Instead of chasing new business, it’s now more important to be found.”
Michael has originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. He has trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S. and agencies in over 21 foreign countries.
“Michael Gass is one of the country’s foremost authorities on using social media. We’ve hired Michael to run his seminar in various cities and his evaluations from the seminar participants have been extremely high. I’ve had the pleasure of sitting in on one of his seminars and aside from being knowledgeable, he is a dynamic presenter. He comes highly recommended.” Bob Linden, 4A’s Vice President of Training, Education and Development
Along with providing consulting services and training for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, Mirren New Business, TAAN, The Magnet Global Network, MCAN, DMA and the American Advertising Federation. He delivers more than 40 presentations each year.
“My entire career in the advertising industry has been spent in business development. After speaking and writing about best new business practices from my own experience and requests from numerous agencies for new business advice, I decided to launch my own consultancy. That was back in 2007.
I didn’t realize that I was launching my business at the beginning of The Great Recession. Social media was still in its infancy but I saw its potential early on for new business. I created my blog Fuel Lines and began to write helpful business development articles. The blog quickly grew in popularity and was key to building my consultancy into an international practice from my home-base in Birmingham, Alabama.”
Along with providing consulting services and training for individual agencies, Michael also speaks at events and conducts training for agency groups such as the 4A’s, AAF, AMA, AMI, DMA, PRSA, MCAN, Mirren New Business, TAAN, thenetworkone, The Magnet Global Network and Worldwide Partners.
What others are saying about Michael: Testimonials/Recommendations
If you would like to discuss your agency’s new business needs, please e-mail or call Michael at (205) 370 7750.