Fueling Ad Agency New Business Through Social Media
Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make smarter buying decisions.
Agencies are historically bad at new business. They seem to lose their marketing minds when it comes to marketing themselves.… Continue reading
Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes,
“Podcasting, if done correctly, can be an incredibly powerful tool for business development, networking, and positioning yourself as a thought leader (which is what content marketing is all about).
strat·e·gy : A plan of action or policy designed to achieve a major or overall aim.
Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies were caught “flat-footed” when it caught fire, being fueled by the greatest economic downturn since the Great Depression. Most agencies didn’t jump into the social media arena until 2010.… Continue reading
In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business.
There are a number of tools that I recommend to help manage your agency’s New Business | Social Media program. HootSutie is at the top of my list.
In late 2012 HootSuite hit 5 million users, including 79 of the Fortune 100 companies.
A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle.
Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010.… Continue reading
This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, TN.
David owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content. He is the author of two RockBench books: Managing (Right) for the First Time, available via Amazon; and Financial Management of a Marketing Firm, available at ReCourses.… Continue reading
Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing. PR 20/20 was also the industry’s first provider of standardized services and set pricing and grew revenue nearly 500 percent in just four years.… Continue reading
I’ve been an early evangelist of social media for new business since launching my consultancy and utilizing this new communication channel back in 2007. Fuel Lines has been the centerpiece of my social media strategy from the beginning. It hit the 1 millionth page view mark back in January of 2012 and the site now averages about 47,000 page views per month.… Continue reading
I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several hundred in attendance just 2 years prior. Inbound marketing has created a fundamental shift in how agencies relate to potential clients.… Continue reading
I talk to people on a daily basis who don’t have enough time. Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time”. Each said they had no more time to give their schedules were overloaded.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
