Try Speaking for Ad Agency New Business

public speaking for ad agency new business

Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of … [Read more...]

A New Approach is Now Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of … [Read more...]

Thought Leadership, Millennial Marketing and Ad Agency New Business

creating a niche for ad agency new business

How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the … [Read more...]

8 Tips That Will Make Ad Agency New Business Easier

make ad agency new business easier

Learn how to accelerate your agency's positioning, inbound lead generation, network and referral business. Since 2007, I've conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to … [Read more...]

Ad Agencies: Audience Development Comes Before Business Development

build an audience for ad agency new business

Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing's founder, John Jantsch,  from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, … [Read more...]

2014 The Year of the Social CEO

2014 Year of the Social CEO Michael Gass

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when … [Read more...]

Ad Agencies Should Shift Into Consulting Roles for New Business

Tom Fisburne ad agency new business

How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds … [Read more...]

Ad Agencies: Guides for Creative and Marketing Salaries

advertising agency salary guide

Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their … [Read more...]

Jay Baer Demonstrates How to Write, Publish and Promote Your Book for New Business

Youtility for Ad Agency New Business

There are many valuable tips and helpful ideas that you can use from Jay Baer's promotion of his new book, Youtility. I just finished reading Jay Baer's book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better … [Read more...]

Stop the Bullying for Ad Agency New Business

ad agencies need to stop the bullying for new business

Agencies have only themselves to blame, making it easy for clients to bully them around.  Agencies claim to be different but most are pretty much the same and sameness always breeds differentiation based on price.  There has been little innovation from agencies to migrate away from the old model of … [Read more...]