Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, […]
Threads: Unveiling the Powerful Benefits of the Next-Generation Social Media Platform
Ways That Artificial Intelligence Will Impact Ad Agency New Business
Artificial intelligence can make business development easier and efficient. AI offers a wide range of benefits across a variety of industries and applications. It has the potential to transform the way that businesses, leading to increased efficiency, accuracy, personalization, and innovation. AI, is still a relatively new technology but it’s time that ad agencies carefully […]
Community Development Comes Before Business Development
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects 1. Create a Niche Since I started my consultancy in 2007, […]
3 Things An Ad Agency New Business Director Needs for Success
How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, […]
7 Benefits from the Right Positioning for Ad Agency New Business
The FOUNDATION of an ad agency’s new business program is its positioning. “By appealing to everyone, brands end up appealing to no one. Standing for everything is the same as standing for nothing.” Tim Williams, author of, Positioning for Professionals
Panic is Not a Strategy for Ad Agency New Business
How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is […]
Tips for Working from Home for Agency New Business
Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to […]
Social Media is now Pay to Play for Ad Agency New Business
Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. […]
Thought Leadership Study for Ad Agency New Business
Thought leadership influences prospects to help agencies win, retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business, but strengthens relationships with existing clients. Definition: A thought leader is an […]
Content Marketing Benefits Ad Agency New Business
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from […]
Seven Cons About the New Social Media Platform Threads
It is necessary to understand the potential downside and limitations using Threads for new business.
I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the platform:
- Limited Reach and Exposure: As Threads focuses on specific topics and communities, it may limit the reach and exposure of users’ content.
Threads: Unveiling the Powerful Benefits of the Next-Generation Social Media Platform
Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media.
In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.
Streamlined and Focused Communication:
Threads sets itself apart from traditional social media platforms by focusing on streamlined and efficient communication.… Continue reading
Ways That Artificial Intelligence Will Impact Ad Agency New Business
Artificial intelligence can make business development easier and efficient.
AI offers a wide range of benefits across a variety of industries and applications. It has the potential to transform the way that businesses, leading to increased efficiency, accuracy, personalization, and innovation.
AI, is still a relatively new technology but it’s time that ad agencies carefully evaluate its potential benefits and drawbacks from a new business perspective.
Here are a few examples of the practical ways AI will enhance your agency’s business development:
- Improved Lead generation: AI can analyze large amounts of data to identify potential new business leads more efficiently than traditional methods.
Community Development Comes Before Business Development
Building an engaged online community should NOW be a core responsibility for business development.
The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.
How to Build an Online Community of Prospects
1. Create a Niche
Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals.… Continue reading
Most Ad Agencies Have No Plan for New Business
Having a written marketing plan makes new business easier and much more consistent.
I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes.
The most common positive trait among these agencies is that they know how to take care of their clients. But what is their most common negative trait?
The 8 Word Mission Statement for Ad Agency New Business
Your agency’s mission statement can have new business value and measurable results.
A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Wikipedia
The mission statement captures the heart of an organization, what it stands for and why it exists.
Here are some examples of the mission statements of popular digital businesses:
- Google.
To be an effective writer, spend more time planning and less time writing
Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content.
There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words.
Most of us aren’t born with the gift for writing. We have to work at it.
- 40% of their time planning
- 25% of their time writing
- 35% of their time revising
Less effective writers usually spend:
- 20% planning
- 60% writing
- 20% revising
Here is an easy to follow formula that will help fuel your writing:
1.
… Continue readingBlair Enns: 12 Revolutionary Proclamations for Ad Agency New Business
How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free.
My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime, he had my attention.… Continue reading
3 Things An Ad Agency New Business Director Needs for Success
How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen.
People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.
A 4A’s report sited that 90% of agency staff say they have to figure things out on their own due to the lack of training.… Continue reading
Ad Agency New Business 101: Conduct a SWOT Analysis
A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.
Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper.
This strategic planning method, when used properly, can be a valuable tool for making decisions, setting strategy, and evaluating courses of action.… Continue reading