Ad Agencies: Will 2013 Be the Year 3D Printing Goes Mainstream?

3d printing advertising agencies

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. 

“A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” 3D Printing Buzz

3D printing is a process of making three-dimensional solid objects from a digital model. Objects are created by laying down successive layers of material. This is performed by a materials printer using digital technology.… Continue reading

Filed Under: Agency Leadership, New Business Trends Tagged With: , , ,

SXSW Video: How the internet has transformed life as we know it

Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future.

This is why events such as SXSW are so important. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States.

Mashable kicked off its SXSW 2013 Variety Hour keynote with the following video, documenting how in only a generation the internet has transformed civilization as we know it.… Continue reading

Filed Under: New Business Trends, Technology Tagged With: , , , , ,

Report: 2013 New Business Social Media Survey

new business social media agency survey

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. 

A survey was sent to advertising, digital, media and public relations executives  to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle.

Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010.… Continue reading

Filed Under: New Business Survey, New Business Trends, Social Media Tagged With: , , , , , , , , ,

The Marketing Agency Blueprint for New Business

the marketing agency blueprint for ad agency new business

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help.

Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing. PR 20/20 was also the industry’s first provider of standardized services and set pricing and grew revenue nearly 500 percent in just four years.… Continue reading

Filed Under: Inbound Marketing, New Business Tips, New Business Trends, Social Media Tagged With: , , , , , , ,

Combining Inbound Marketing and Pinterest for Ad Agency New Business

gyro ad agency, pinterest, ad agency new business

 

Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes

I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several hundred in attendance just 2 years prior. Inbound marketing has created a fundamental shift in how agencies relate to potential clients.… Continue reading

Filed Under: Inbound Marketing, New Business Trends, Social Media Tagged With: , , , , , , , , , ,

10 Tips for Using Google Plus Hangouts for Agency New Business

Brad Ball Moroch Agency new business

Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. 

The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is a partner and chief development officer for Moroch Partners.

A Google Plus Hangout is a free group video chat that rivals platforms such as Skype, FaceTime and Facebook Video Chat.… Continue reading

Filed Under: Agency Presentations, New Business Tools, New Business Trends, Social Media Tagged With: , , , , , , , , ,

How to Build A Platform for Ad Agency New Business

Michael Hyatt Platform for ad agency new business

If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.”

Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.

The “typical” agency blog has:

  • No plan
  • No objective
  • No target audience
  • No integration
  • No consistency
  • No value (self promotional)
  • No traffic

Could this be why “nobody reads agency blogs?”

There are many benefits if you build an online platform the right way: 

  • Provides a better focus for new business
  • 24/7 top-of-mind awareness without interruption tactics, such as cold calling
  • Allows an agency to be more narrowly niched without the risk
  • Pre-qualifies prospects
  • Networking on steroids and increase in referrals
  • Win business without having to pitch
  • Eliminates the dating process
  • Consistent new business pipeline that is sustainable when the agency is at its busiest
  • A greater market area, with the potential for national and international new business opportunities
  • A positioning of expertise that allows charging higher premiums and working with fewer clients that are a better match

I am a fan of Michael Hyatt, former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S.… Continue reading

Filed Under: Agency Leadership, New Business Tactics, New Business Tips, New Business Trends, Social Media Tagged With: , , , , , , , , , , ,

12 LinkedIn Improvements for Ad Agency New Business

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter.

In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister.

LinkedIn is an important social media platform for agency new business that helps you to:

  • Re-establish older connections with past colleagues and clients.

    • … Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , , , , , , , ,

Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles

A new business model for ad agencies that combines the best of what a creative agency can do and the best of what crowdsourcing can offer.

Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative advertising agency built upon crowdsourcing principles.

“When an industry goes through a revolution, you can either sit and watch it happen or embrace the exciting new business models at the forefront of that revolution.

… Continue reading

Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: , , , , , , , , , , , , ,

Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise.

Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among their prospective client audience of having any expertise. But, their use of social media, over the past three years has rapidly changed their business and has impacted new business.… Continue reading

Filed Under: Agency Blogs, Agency Positioning, New Business Trends, Social Media Tagged With: , , , , , , ,