Fueling Ad Agency New Business
To fuel ad agency new business through social media, creating content is critical. According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media. And … “businesses (agencies) that blog, get 55% more website traffic than those that […]
If you want to reach prospective clients online your writing for email, eNewsletters, blog post, etc should contain half the word count of conventional text. People read a lot online plus the receive a lot of email. They don’t have time to read a lot of text.
The most frequent advice study of participants had for newsletter creators was to “keep it brief.”
To convert content to new business leads you must learn to write effectively for the web.
There is a completely different writing style for web vs print. Professional copywriters even have difficulty with the transition from print to web. I’m always searching for resources that help me to become a better writer for web, whether it is for my blog, Twitter or other social media platforms. I recently came across a post written by Robin Broitman, chief internet and social media strategist for IIG Group titled: HOW-TO: Write Effectively for Twitter & The Social Web.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me