Fueling Ad Agency New Business
Only 26% of agency new business directors are viewed as successful. According to the same agency-marketer report, the tenure of a new business director is 2 years or less To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar,“Selling Less to Win More […]
How to Use Social Media to Attract New Business Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever. In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around. […]
A Free Webinar for Fuel Lines’ Readers, Monday, June 9th at 1 pm ET Speaker, writer and ad agency consultant, David Baker will lead this webinar: “The New Business Metrics Behind a Successful, Growing Agency”. It’s true that new business success isn’t a numbers game like it used to be, beating the bushes to surface […]
A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they found their vendors, […]
This live webinar will help you to understand the benefits of one of the most important elements of content marketing success, creating shareable content. You will have a better understanding of why people re-share content, what they re-share and how.
SALT LAKE CITY, Feb. 21, 2013 /PRNewswire-iReach/ — 2013 will see a new online professional development resource for advertising agency and marketing professionals in the form of Thought Legion, delivered exclusively via one of today’s most popular forms of training: live and on-demand webinars. The best minds in the business are already lining up to […]
Getting in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best tools for ad agencies for lead conversions. Online seminars are a tool every agency should consider adding to their new business mix.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me