Digital is not an idea that you merely ‘check off’ your list. Traditional agencies should know by now that digital training is critical to their new business success. “The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top […]
What is your agency doing to meet the escalating demands for digital?
Filed Under: Agency Leadership, Digital Marketing Tagged With: 4A's, Ad Age, Ad Agencies, AKQA, Arnold Worldwide, Chris Yeh, digital training, Kristina Slade, Marcom agencies, Michael Gass, survey, TBWA/Chia/Day, Wall Street Journal
Big Ad Agencies Now Requiring the Development of Digital Skills
Big agencies know that digital training is now critical. Rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills.
Filed Under: Agency Leadership, Digital Marketing Tagged With: ad agency, Advertising, digital marketing, digital media, new business Michael Gass, Wall Street Journal
If 2009 was the year to forget for the advertising industry, what’s next?
2009 has become the year to forget for the advertising industry. A round-up of some predictions for the advertising industry for 2010 may be brighter but still a difficult year ahead.
Filed Under: Agency Leadership, New Business Trends Tagged With: 2010 predictions, Ad Agencies, Advertising Age, Advertising Industry, adweek, eMarketer, Forbes, Maurice Levy, Nielsen, Publicis Groupe, Steve King, Wall Street Journal, Zenith Global
FUEL LINES’ Super Bowl “Advertising” Coverage
ADVERTISING’S BIG GAME – The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media
Filed Under: Social Media Tagged With: Advertising Age, adweek, articles, Brandweek, McKee Wallwork Cleveland, New York Times, Rassai Interactive, Social Media, Super Bowl Advertising, Wall Street Journal