Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future. This is why events such as SXSW are so important. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually […]
The Key Ingredients of the Best Digital Campaigns of 2012
How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. Their work has been seen on MTV, G4, and Comedy Central. One of their recent creations, a comedy video, “Cat-Friend […]
10 Reasons to Use Video for Ad Agency New Business
Video can become one of the most effective new business tools in your tool box. Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or […]
10 Tips for Using Google Plus Hangouts for Agency New Business
Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is […]
Video Editing is Becoming an Important Skill Set for Ad Agency New Business
The skill set for doing agency new business is changing so be prepared to adapt. “There are not a whole lot of people who have done this job in the past who know how to do it well now,” Avi Dan, a former new business executive at Euro RSCG, Berlin Cameron United and Saatchi who’s now president […]
Ad Agency New Business: Is Cold Calling for Losers?
I was doing some research for a future post, inbound and outbound marketing for ad agency new business, and came upon this humorous video from HubSpot, “Dude, Cold Calling is for Losers,” I thought you might enjoy viewing. Hubspot is a thought leader and practitioner of inbound marketing. Check out their Inbound Internet Marketing Blog […]
The Dysfunctional Client and Ad Agency Relationship
My good friend, Clive Maclean, recently came across this hilarious video that spoofs the ad agency client relationship as a disrespected vendor.
