Fueling Ad Agency New Business Through Social Media
There are well over a hundred different Twitter tools that have been developed. Below are my top 5 that I use for ad agency new business that will help you create an online community of your best prospective clients. Each makes Twitter a more powerful marketing tool for your agency’s online new business efforts.
This tool is like Google Alerts for Twitter! Put in a keyword or website, and get emails when others tweet it!… Continue reading
What you don’t know CAN hurt new business!
Many principles of small-to mid-size ad agencies or PR firms haven’t yet decided whether they should participate in Social Media. You need to know that conversations regarding your agency take place every day with or without you. These conversations can greatly curtail agency new business.
Below is a TweetBeep alert that I signed up for the key word “ad agency.” As you can tell from this alert it would be a good idea to monitor your agency’s brand along with the brands of your clients.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
