Tribes Matter: Build One And Watch Your “Ad Agency” Grow

“Tribes are people who share something in common,” says Seth Godin. He does an excellent job of explaining why tribes matter in a new age of communication. Building your own agency’s tribe, your ownline community of prospective clients can result in new business growth for 2009.

Seth Godin’s Tribes Released as Audio Book

In his new book, Tribes, marketing guru, Seth Godin, does a masterful job of showing all of us in the advertising/marketing industry how to create and lead a following and demonstrates the care and feeding of a tribe.