Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s […]

5 Ways Social Media Marketing Makes New Business Easier

ad agency new business easy

For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer.   Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient […]

Top 10 Benefits of Social Media for Ad Agency New Business

ten benefits of social media for ad agency new business

Almost my entire advertising career has been in new business. When I waded into social media, it was from a new business perspective. How best to use to social media to generate new business.

I am a believer, an unapologetic social media enthusiast. Not only is social media having a tremendous impact upon the advertising industry, it greatly impacts ad agency new business. I view it as a positive impact. Almost a new business person’s dream.

No. 1 Ad Agency New Business Article for 2009

Out of more than 200 Fuel Lines’ articles, “Ad agency having explosive new business growth by leading with social media,” was the most read article for 2009.

Ad Agency’s New Business Initiative: $1 Million Brand Ad Campaign

Ad Agencies are battling the recession with aggressive new business tactics.

I’ve written a number of times about Jaci Russo and The Russo Group, Lafayette, LA. This full service agency has been fortunate enough to win 14 new clients this year through awareness generated through social media. Their business is up 118% over 2008.

Ad Agency Blog of the Month: ANidea Blog, Agency Net

Agency Net’s blog, ANidea, edged out Weise Communication’s blog, The Side Note, as Fuel Lines’ blog of the month. 861 votes were casts with ANidea receiving 166 votes followed by The Side Note’s, 160 votes. AgencyNet is a 14 year old digital advertising and marketing agency based in Fort Lauderdale, FL along with an office is the SoHo district of New York City.

Ad Agency Blog of the Month: Razor Branding Blog

The Russo Group’s, Razor Branding Blog was selected by Fuel Lines’ readers as the Ad Agency Blog of the Month for July. In one of the closest contests yet, The Russo Group eased past the Upshot agency’s The Awsome Blog, by a mere six votes out of the 390 votes cast.

Ad Agencies Social Media Success Stories

I’m hearing from agencies that are obtaining new business by leading conversations with social media and being able to demonstrate their credibility within that arena.

Should Ad Agency Pitches and RFPs Be a Thing of the Past?

rfp ad agency new business

The advertising industry is rapidly changing. Will agency pitches and RFPs be a thing of the past and if so, what will take their place for best business development practices that are a better benefit for both clients and ad agencies?

30 Ad Agency Blogs, Vote for Your Favorite for March

It’s time for you to vote for your favorite agency blog for the month of March. 29 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of April. These are the 29 agency blogs submitted for the month of March.