If you look at all the ad agency blogs out there, most are far to general. Readers are left with thousands of blogs about the same thing. No particular niche, no point of differentiation. The blogging space becomes overcrowded by generalists. There are no experts, no leaders and the agency’s blog is lost a crowd of sameness.
Try A Niche Blog for Ad Agency New Business
Filed Under: Agency Blogs, Content Marketing, Inbound Marketing, Social Media Tagged With: Ad Agencies, ad agencies differentiate, ad agency new business, blogs, Michael Gass, Mike Hughes, niche, Social Media, The Martin Agency
Agency Report 2010: Sharpest revenue decline in 66 years
The Agency Report 2010, provides an annual industry overview. This years report ranks 883 U.S. advertising, marketing services, media and public relations agencies. Ad Age’s Bradley Johnson provides his analysis of this years report: Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low
Filed Under: Agency Leadership, New Business Trends Tagged With: Ad Age, Agency Report 2010, Bradley Johnson, The Martin Agency