Let me preface this post by saying that small to midsize agencies have a once in a lifetime opportunity to grow their agency during turbulent financial times. Now is the time to step up your advertising agency’s new business efforts.
Does social media end cold calling as an ad agency new business tactic?
Ask any agency principal what he or she dislikes and avoids the most and the answer will almost always be the same: cold calling new business prospects. Not only is this the most dreaded activity among C-level agency executives, it’s also among the least effective.”
