Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s […]
A Plan for Ad Agency New Business in 3 Simple Steps
Filed Under: Best Practices, New Business Tips Tagged With: ad agency new business, marketing plan, Michael Gass, positioning, strategy
David C. Baker: My Social Media Presence Strategy
This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, […]
Filed Under: Social Media Tagged With: advertising agencies, Advertising Industry, David C. Baker, Recourses, RockBench Publishing, Social Media, strategy
Four-step Approach to a Social Media Plan
POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or client
Filed Under: New Business Trends, Social Media Tagged With: Forrestter Research, Groundswell, Groundswell blog, Josh Bernoff, Post method, social media plan, strategy