Seven Cons About the New Social Media Platform Threads

It is necessary to understand the potential downside and limitations using Threads for new business.  I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the […]

Community Development Comes Before Business Development

Community Development Comes Before Business Development

  Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects 1. Create a Niche Since I started my consultancy in 2007, […]

3 Things An Ad Agency New Business Director Needs for Success

ad agency new business training

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, […]

Social Media Isn’t Working for Ad Agency New Business

social media and ad agency new business

  If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY.  From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of marketers report that social media marketing delivers poor or […]

7 Helps for Consistent Online Leads for Ad Agency New Business

help for ad agency new business

Business development doesn’t have to be so difficult. By creating simple steps and processes you’ll have a system to boost online leads. Here are 7 tips to get started: 1. Consistently Use Lead Generation Platforms The battle for new business has moved online. You want to enlarge your agency’s online footprint to generate more leads. […]

Social Media is now Pay to Play for Ad Agency New Business

social media is pay to play for ad agency new business

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. […]

Best Practices of Highly Social CEOs for Ad Agency New Business

Social Media and Ad Agency Owners

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee […]

Content Marketing Benefits Ad Agency New Business

Michael Gass Ad Agency New Business

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from […]

50 Tips for Ad Agency New Business

Tips for Ad Agency New Business

New business helps for Advertising, Digital, Media and PR Agencies. Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be. I’ve […]

Owners Need to Be Social for Ad Agency New Business

Be Social for Ad Agency New Business

Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where […]