Fueling Ad Agency New Business
How can an agency help a client monetize their social media when they don’t have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to ask them, “what has social media done for you?” Gone are the days when an agency can get by “talking the talk but not walking the walk.”
A large percentage of ad agency principals want to know where to begin with social media marketing. There are so many options they feel overwhelmed and don’t know where to begin. Where is the best place to start? I’ve developed my own system that provides an accelerated way for agencies to get their head around social media, build a credible presence in a short period of time (60 to 90 days) that also will provide professional enrichment and at the same time provide tools for branding, new business and networking.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me