Fueling Ad Agency New Business
Advertising is in a chaotic state. The economic crisis has made the advertising industry even more uncertain. The large advertising agencies are having to work more creatively for a lot less money. This is an exciting time for small-to mid-size agencies. Anyone can now play in this game. Nimble, aggressive minor leaguers, with home field advantage, can even play for major league clients feeding creative ideas into new technologies.
Let me preface this post by saying that small to midsize agencies have a once in a lifetime opportunity to grow their agency during turbulent financial times. Now is the time to step up your advertising agency’s new business efforts.
Having a working knowledge of digital isn’t even an option for an agency new business director – it’s mandatory. So before hiring an agency new business director, think about asking these 10 questions.
Your ad agency’s new business program needs to pay attention to social media. Like it or not, Web 2.0 is now mainstream and needs to find its way into your agency’s self promotional mix.
According to a research report by BPM Forum, over 80% of generated leads are never followed up on, are dropped, or are mishandled. Ad agencies often are busy and have a tendency to neglect time sensitive leads that they already have in-house, just waiting for follow-up. It’s also been my experience that with proactively generated […]
Ultimately, a blog can be an ad agency’s most highly effective, powerful and low-cost new business marketing tool.
Small and midsize ad agencies can use a blog to build a position with a particular target audience. A good example is the She-conomy blog, positioning a small ad agency as an expert marketing to women.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me