SlideShare: Fueling Ad Agency New Business Through Social Media

This is a recent presentation that I gave, how ad agencies can create a new business program through social media.  A lead generation program that :

  • Teaches agencies how to do new business the way they should have been doing it all along
  • Is consistent and sustainable when the agency is at it’s busiest 
  • Differentiates agencies from their competition
  • Creates a strong appeal among their best target audience
  • Is extremely efficient and continues to pay dividends from the initial time investment

 

Additional articles that may be of interest:

 

… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , ,

40 Ways to Take Your Ad Agency’s Blog to the Next Level

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As important as it was for your ad agency to have a website, it is now equally important that your agency have a blog. A blog is the gateway to your agency.

Many agencies have a blog to be able to say, “yes, we have an agency blog.” But their blog’s content  is all over the place. No focus, no target, no purpose and therefore no traffic.

Here are 40 ways to help take your agency’s blog to the next level:

  1. Make your target audience crystal clear. 
  2. Build a community that keeps coming back for helpful, relevant content.

    3. … Continue reading

Filed Under: New Business Tips, Social Media Tagged With: , , , ,

FUEL LINES: 2009 Reader Survey

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I am eager to make my blog better and more relevant to your needs and interests. But to do that, I need your input. That’s why I have created this 2009 Reader Survey.

I would like to ask you for a favor. Would you please take a few minutes to fill out the survey? By doing so, you will be helping me make my posts even more interesting and relevant to you.

Your input is important to me.… Continue reading

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14 Tips for Creating An Agency Blog for New Business

To keep your ad agency’s new business pipeline full, create an agency blog.

I’ve shared often that the “gateway” to your agency is shifting away from the agency website (static, online brochure) to an agency blog. As important as it was to have an agency website it is now as important to have an agency blog.

Benefits for creating an agency blog:

  • Is better designed  for SEO
  • Provides more “benefit” to your prospective client audience
  • Gives your audience a reason to come back frequently
  • Is a platform for dialogue and rich feedback from your audience
  • Generates new business leads for your agency

Here are 14 tips and recommendations for how to get started include:

  1. Use the WordPress.com blog platform.

    2. … Continue reading

Filed Under: Agency Blogs, New Business Tips, Social Media Tagged With: , , , ,

New Research: Marketers are finally moving into social media along with budgets

In case small-to mid-size ad agencies aren’t paying attention from their lack of participation in social media, I wanted to highlight some new research which points to the fact that more marketers are moving into this arena … and their budgets are following. 

According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, that Visible Technologies sponsored, 63% of the companies in their survey planned to increase their social media marketing budgets this year.… Continue reading

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Ad Agencies Please Know That Social Media is Not a Tactic

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“Social Media is a communications channel and not a marketing tactic. Rather than think of Social Media as part of the marketing toolkit, it would be more accurate to consider Social Media as a communications channel. ” August (“Augie”) Ray, writer for Social Media Today and Managing Director of Experiential Marketing at Fullhouse

 

Social media is much more than a tactic. The more you participate in social media and learn what can be gleaned, you will soon realize its potential.… Continue reading

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Ad Agencies: Being Better at New Business Through Social Media

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Social media “teaches” ad agencies to do new business the right way. It is one of the best tools for agency branding, positioning and new business that I have ever used. One of the reasons for this is that you can get instant feedback from your audience as to what is appealing and what is not. Often what you may think resonates doesn’t. Your audience is the judge.

Therefore, your help is needed to help make FUEL LINES a better tool for new business.… Continue reading

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FUEL LINES: Top 10 Ad Agency New Business Articles

I’m constantly reviewing my blog analytics to determine what information is most appealing to my readers. Continual feedback from readers through comments, emails, Twitter, Facebook, etc. are extremely helpful. Not only do I know what is resonating with readers, I learn more of what their challenges are, how well I’m communicating and I find solutions much quicker through collaboration, discussion and debate.

The first month after I created FUEL LINES I had 123 page views and not a single comment.… Continue reading

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10 Reasons Ad Agencies Should Participate in Social Media for New Business

Fortunately the debate on whether or not ad agencies should participate in social media is rapidly shifting to how they should participate.  But just in case your agency is still on the fence, here are 10 reasons why  should participate in the social media arena:

  1. Small agencies can compete with much larger agencies. Smaller agencies are more nimble and can more quickly adapt their agencies to utilize social media for themselves and for their clients.

    2. … Continue reading

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