I read an interesting ADWEEK article yesterday regarding the “Changing Role of Rainmakers”. Suffice to say that if there has been a major shift in the paradigm for how new business is acquired it would also impact the role for those with the responsibility for business development.
This is a recent presentation that I gave, how ad agencies a new business program through social media. A lead generation program that teaches agencies how they should have been doing new business all along.
Many agencies have a blog to be able to say, “yes, we have an agency blog.” But their blog’s content is all over the place. No focus, no target, no purpose and therefore no traffic.
I am eager to make my blog better and more relevant to your needs and interests. But to do that, I need your input. That’s why I have created this 2009 Reader Survey.
To keep your agency’s new business pipeline full, create an agency blog.
I’ve shared often that the “gateway” to your agency is shifting away from the agency website (static, online brochure) to an agency blog. As important as it was to have an agency website it is now as important to have an agency blog.
According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, that Visible Technologies sponsored, 63% of the companies in their survey planned to increase their social media marketing budgets this year. Companies are learning how to leverage social media.
Social media is much more than a tactic. The more you participate in social media and learn what can be gleaned you will soon realize its potential. It becomes the hub, the core, the foundation for building an effective marketing strategy. That’s why I believe in fueling your agency’s new business through social media. It becomes the basis for how your agency should be marketed.
FUEL LINES was started to help small-to midsize ad agencies with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients they really
I’m constantly reviewing my blog analytics to determine what information is most appealing to my readers. Continual feedback from readers through comments, emails, Twitter, Facebook, etc. is extremely helpful. Not only do I know what is resonating with readers, I learn more of what their challenges are, how well I’m communicating and I find solutions much quicker through collaboration, discussion and debate.
The first month after I created FUEL LINES I had 123 page views and not a single comment. I’m thankful to say with the engagement with my audience those page views have grown to over 17,241 for February.
Fortunately the debate on whether or not ad agencies should participate in social media is rapidly shifting to how they should participate. But just in case your agency is still on the fence, here are 10 reasons why your ad agency should participate in the social media arena: