A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong. Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client […]
The Anatomy of Content Marketing for Ad Agency New Business
Filed Under: Agency Blogs, Agency Leadership, Content Marketing, Inbound Marketing, Social Media Tagged With: ad agency new business, advertising agencies, content marketing, Dave Carter, expertise, inbound marketing, Michael Gass, niche blog, positioning, Scott Kuhn, Sheehy + Associates, Social Media
How to Create a Niche Ad Agency Blog to Boost New Business Opportunities
This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them […]
Filed Under: New Business Tips Tagged With: ad agency new business, content marketing, Dave Carter, inbound marketing, McDougall Interactive, Michael Gass, niche blog, Scott Kuhn, Sheehy + Associates, Social Media