Drafting off the success of the Socialnomics: Social Media Revolution Video with over 1.2 million views, this newest video Socialnomics: Social Media ROI showcases what social media success looks like.
Ad Agencies Should Take Note, Social Media Metrics Neglected by Most
If you don’t measure it you can’t improve it. To use social media for your agency as well as for your clients, metrics is an important component. You would think that is a no brainer. But according to a recent an August 2009 survey by Mzinga and Babson Executive Education, a whopping 84% of professionals do no measure ROI for social media.
