Ad Agencies: Facebook’s True Ambition

Robert Scoble, best known for his blog, Scobleizer, reports from Facebook’s F8 developer conference with some enlightening interviews and video of Facebook’s press conference. His first interview is with David Kirkpatrick is very enlightening and I wanted to share it with the readers of Fuel Lines. David is one of the foremost authorities of Facebook. He just finished a book, The Facebook Effect, about Facebook. David says, “This is not just another company, it is a transformational phenomenon, it is really great, but it is really scary in some ways too.”

Filed Under: Agency Leadership, Social Media Tagged With: , , , ,

Defining Social Media for Ad Agency New Business

It’s going to be hard to “sell” social media if you can’t “define it.”

All you need to break into a cold sweat is for one prospective client asking for you for a definition of social media. After you babble on for some 20 minutes or more trying your best to provide an answer, you’ll lose all credibility. So be prepared.

Filed Under: Social Media Tagged With: , , , , ,