8 Reasons Why This Is Such An Exciting Time for the Smaller Ad Agencies

small ad agencies

Unconventional times call for unconventional methods for ad agency new business. These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty. We are still in the midst of the greatest economic … [Read more...]

Survey: Economy Improving, New Business is Up for Small to Midsize Ad Agencies


Having endured one of the harshest economic periods since the great depression, agencies are reporting that 2011 is off to a better start. A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey. The survey was sent by e-mail to a database of … [Read more...]

Study: 50% of Ad Agencies Generate New Business Through Networks and Referrals


Most ad agencies are still generating new business the old-fashioned way, networks and referrals, but there's a way to boost those personal networks nationally. A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated … [Read more...]

It’s Usually the Best Sign When Ad Agencies are Hiring!

Hoffman Lewis Advertising

In the midst of such a long drawn out recession, it's always good news when you hear of an ad agency that is hiring. The best "tell-tale" sign that an agency is doing well is when they are having to fill staff positions due to new business.  Bob Hoffman, CEO of Hoffman/Lewis Advertising in San … [Read more...]

Survey: Marketers Top 10 Wish List For Ad Agencies of the Future

future of advertising

Digital marketing is thriving during the recession. Clients are switching agencies based on digital marketing knowledge. Traditional agencies need to be competent at digital marketing now. Forrester’s recent projections of interactive marketing spend through 2014 show social media increasing at an … [Read more...]

Fuel For Thought: Recession Advertising

A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively … [Read more...]

400 articles on the subject of “Advertising In A Recession.”

BusinessWeek's online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of "Advertising In A Recession." This topic is part of Business Exchange idea, suggested by Jessica Sibley.  I've added an additional six "advertising in a … [Read more...]

2008 the year the perfect storm rained down on the ad agency industry


  2008 will be remembered as  the year that we saw the most severe economic down turn since the great depression. It was also the year that social media became mainstream and swept in the most revolutionary period to impact the ad industry since television. Ad agencies already had a … [Read more...]

What small advertising agencies should do during a recession

Small agencies are especially vulnerable during a bad economy. Bart Cleveland, AdAge's Small Agency Diary provides some excellent advice for hard times. He shares that this recessionary period is the time for small agencies maximize their opportunities during lean times to gain ground in achieving … [Read more...]