8 Reasons Why This Is Such An Exciting Time for the Smaller Ad Agencies

small ad agencies

Unconventional times call for unconventional methods for ad agency new business. These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty. We are still in the midst of the greatest economic downturn since the Great […]

Survey: Economy Improving, New Business is Up for Small to Midsize Ad Agencies

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A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey. The survey was sent by e-mail to a database of over 10,093 U.S. full service advertising agencies ranging in staff size from 5 to 350 full-time employees. The survey provides an indication of their beliefs, feelings and perceptions regarding agency new business trends in the last quarter of 2010.

Study: 50% of Ad Agencies Generate New Business Through Networks and Referrals

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Most ad agencies are still generating new business the old fashion way, networks and referrals, but there’s a way to boost those personal networks nationally. A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated new business from two primary sources last year: referrals and networking.

It’s Usually the Best Sign When Ad Agencies are Hiring!

Hoffman Lewis Advertising

The best “tell-tale” sign that an agency is doing well or that we may be moving out of the current recession is when agencies are hiring.

Bob Hoffman, CEO of Hoffman/Lewis Advertising in San Francisco sent me a heads-up on a new post he had written for his blog, The Ad Contrarian. Instead of using a “head-hunter” Bob’s agency is using his social media network to fill the following 12 positions:

Survey: Marketers Top 10 Wish List For Ad Agencies of the Future

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A national survey provides insight into what marketers want from their agencies in the next 12 months. The Agency of the Future Survey, sponsored by Sapient. Though this survey was conducted just over a year ago, it is an insightful look back as well as a look forward and still has relevance for agencies today.

Fuel For Thought: Recession Advertising

A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.

400 articles on the subject of “Advertising In A Recession.”

BusinessWeek’s online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of “Advertising In A Recession.” This topic is part of Business Exchange idea, suggested by Jessica Sibley. This topic contains 192 news and 202 blog items.

2008 the year the perfect storm rained down on the ad agency industry

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2008 will be remembered as the year that we saw the most severe economic down turn since the great depression. It was also the year that social media became mainstream and swept in the most revolutionary period to impact the ad industry since television.

What small advertising agencies should do during a recession

Bart Cleveland, AdAge’s Small Agency Diary provides some excellent advice for hard times. He shares that this recessionary period is the time for small agencies maximize their opportunities during lean times to gain ground in achieving their business goals