A list of media companies that are making the most money in the digital economy by both free and paid content. The paidContent 50 ranks digital-media companies based on a simple and objective metric: the revenue they earn from digital content, or from the advertising around that content. The “digital content” businesses include news, information and entertainment […]
Free or Paid Content? The 50 Most Successful Digital Companies in the World
Filed Under: Content Marketing Tagged With: advertising sellers, Bloomberg, content companies, digital marketing, Dun & Bradstreet, Informa, mobile, Omnicom Group, paidContent, Publicis Groupe, Reed Elsevier, revenues, Robert Andrews, Thomson Reuters, top 50 list, Wolters Kluwer, WPP
If 2009 was the year to forget for the advertising industry, what’s next?
2009 has become the year to forget for the advertising industry. A round-up of some predictions for the advertising industry for 2010 may be brighter but still a difficult year ahead.
Filed Under: Agency Leadership, New Business Trends Tagged With: 2010 predictions, Ad Agencies, Advertising Age, Advertising Industry, adweek, eMarketer, Forbes, Maurice Levy, Nielsen, Publicis Groupe, Steve King, Wall Street Journal, Zenith Global