An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

Park&Co "Buy Local" Print Ad

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.

Arizona is trying to heal the P.R. black eye and business boycott created by its strict illegal immigration bill SB1070. Among other issues, the state is also battling a historic state deficit, lack of investment in education and nearly 10 percent unemployment.… Continue reading

Filed Under: Agency Promotion, Best Practices, Fuel for Thought, New Business Tactics, New Business Tips Tagged With: , , , , , , ,

Advertising Works: Ad Agency Advertises for New Business

Advertising Agency Advertises

Todd Knutson, CEO of The List, recently highlighted an agency that actually practiced what it preached, An Ad Agency that was advertising its services, even offering a discount during the recession. It worked!

When asked by a reporter from the National Post, Ron Telpner, chairman and CEO Brainstorm, a Toronto-based agency, (read interview here), Why did you choose to advertise your services? It’s not a move that many agencies would take — at least not so publicly.… Continue reading

Filed Under: Agency Promotion, New Business Tactics, New Business Tools, New Business Trends Tagged With: , , , , , ,

Social Media Tools: Promote Your Ad Agency With SlideShare

slideshare

Early this morning, 5:42 AM to be exact, I received this email from SlideShare:

“Your presentation is currently being featured on the SlideShare homepage by our editorial team. 
We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday.”

I’m writing this post at 6:13 AM and in less than an hour my presentation, Fueling New Business Through Social Media, has received over 1,259 views.… Continue reading

Filed Under: Agency Promotion Tagged With: , , , ,

Social Media Marketing Map Used For Ad Agency’s New Business

overdrive-interactive-map

Sam Decker, Decker Marketing, recently shared on Twitter this great example of an agency’s self promotion using social media.

Overdrive Interactive has created a Social Media Marketing Map as a way to promote their agency as well as educate marketers on the power of social media. The agency is offering the map as a free download. The map becomes viral by encouraging site visitors to download and share it with their friends, colleagues and clients.… Continue reading

Filed Under: Agency Promotion, New Business Tools, New Business Trends, Social Media Tagged With: , , , , , ,