Be prepared to capitalize on speaking engagements to win new business. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business […]
Try Speaking for Ad Agency New Business
Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form […]
Advertising Agencies Should Avoid The Pitch
I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith, Atlanta, GA, lost the new account to the losing […]
SlideShare: Steve Jobs’ 10 Presentation Tactics
Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next. Greatly embarrassed, I vowed to never let that […]
For ad agency presentations body language trumps content
‘The body says what words cannot.’’ Martha Graham In a study conducted by UCLA professor Albert Mehrabian, 55% of communication cues come from a speaker’s physical presence, 38% from tone, and only 7% from the spoken words. When presenting for agency new business remember, YOU are the most important visual to your audience. This is why I’m such […]