How can an agency help a client monetize their social media when they don’t have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to ask them, “what has social media done for you?” Gone are the days when an agency can get by “talking the talk but not walking the walk.”
Ad Agencies: What has social media done for you?
Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: Ad Agencies, Michael Gass, new business development, Post method, social media strategy
Four-step Approach to a Social Media Plan
POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or client
Filed Under: New Business Trends, Social Media Tagged With: Forrestter Research, Groundswell, Groundswell blog, Josh Bernoff, Post method, social media plan, strategy