Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes, “Podcasting, if […]
Podcasting for Ad Agency New Business
Filed Under: Inbound Marketing, Podcasting, Social Media Tagged With: ad agency new business, BrightIdeas.co, Michael Gass, podcasting, Trent Dyrsmid
The Power of Trends for Small-to Mid-size Ad Agencies
“When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t leave for love nor money. It’s the difference between paddling a surfboard and riding a wave” Marty Neumeier, author of The Brand Gap and Zag.
Filed Under: New Business Trends, Social Media Tagged With: Agency SEO, Flickr, Marty Neumeier, Michael Gass, midsize ad agencies, podcasting, power of trends, small ad agencies, videocasting, YouTube
The Next Big Wave? Podcasting for Agency New Business
eMarketer estimates that the U.S. podcast audience will increase 251% to 65 million by 2012. Instat.com says that 182 million Mp3 players were shipped in 2006, up 42% from 2005. Projection for 2011 is that 275 million players sold. Why would an agency even consider podcasting? Several reasons: You’ll reach new people, many of whom you’d […]
Filed Under: New Business Trends, Social Media Tagged With: ad agency podcast, Blogs I Recommend, FUEL LINES, Michael Gass, podcasting