Social Media, Conversations Take Place With or Without Your Agency

What you don’t know CAN hurt you. Over the weekend, there was a groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube.

Many principles of small-to mid-size ad agencies or PR firms haven’t yet decided whether they should participate in Social Media. You need to know that conversations regarding your agency take place every day with or without you.