To begin a successful agency new business program one of the first steps is to identify and qualify your best prospects. A business development person without leads is like a fish out of water. Neither can survive very long. Yet … Only 30% of B2B marketers know the names of decision makers in the […]
How to Qualify Leads for Ad Agency New Business
Filed Under: New Business Tips Tagged With: Access Confidential, business development, Hoovers, Michael Gass, new business directors, qualifying prospects, Redbooks LexisNexis, The List Inc
Ad Agencies: Three Things a New Business Director Needs for Success
A significant paradigm shift has taken place that impacts how ad agencies acquire new business that effects the knowledge and skills new business directors need to make it happen. With over 50% of client relationships lasting less than two years and the average CMO’s tenure is 27 months, the role of those charged with agency […]
10 additional questions to ask before hiring your agency’s new business director
Ad Agency New Business Tool, “The List”
To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include a contact database.
I was recently reintroduced to the services of The List, having been a subscriber some years ago. I was so impressed by all of the new features that I’m now a new subscriber to their premium version.
Filed Under: New Business Tools Tagged With: ad agency new business tool, Blogs I Recommend, Michael Gass, new business directors, The List