ADWEEK said the most dangerous job in advertising is new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to […]
The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. “The popularity […]
Social media, an empowered consumer have created a paradigm shift in the way new business is acquired. AMA Power Lunch: “Rethinking Your Approach To New Business” I hope you will join me for this Nashville AMA event. Thursday, April 3, 2014, from 11:00 AM to 1:00 PM (CDT), Nashville, TN
Ad agency new business hunters are a unique group who share some common traits even though their personal stories of how they got into this business are usually very different. John Sharpe a partner and the Chief Marketing Office for the BOHAN advertising agency, Nashville, TN. He heads up the marketing and PR efforts for the […]
The introduction of new conductor Giancarlo Guerrero gave the Nashville Symphony a golden opportunity not only to reconnect with its traditional base of patrons looking for something fresh, but also to reach a new, younger target. Giancarlo’s vibrant, fun personality was the centerpiece of an entertaining “Our New Maestro” campaign developed by Locomotion Creative that positioned the Symphony as approachable and welcoming to all.
Web 2.0 is not only a hot button for clients but can generate new business for your ad agency. This Nashville agency is creating quite a buzz.
For new business larger ad agencies are going to tout their “BIGNESS” as an advantage over the smaller agencies.
If small agencies don’t position themselves in the marketplace the larger agencies will do it for them. They will position smaller agencies as being a design shop, able only to handle project work and smaller accounts. They will say smaller agencies are lacking in strategic thinking and are creatively inferior.