Fueling Ad Agency New Business
Social media is much more than a tactic. The more you participate in social media and learn what can be gleaned you will soon realize its potential. It becomes the hub, the core, the foundation for building an effective marketing strategy. That’s why I believe in fueling your agency’s new business through social media. It becomes the basis for how your agency should be marketed.
FUEL LINES was started to help small-to midsize ad agencies with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients they really
Fortunately the debate on whether or not ad agencies should participate in social media is rapidly shifting to how they should participate. But just in case your agency is still on the fence, here are 10 reasons why your ad agency should participate in the social media arena:
“When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t leave for love nor money. It’s the difference between paddling a surfboard and riding a wave” Marty Neumeier, author of The Brand Gap and Zag.
By far FUEL LINE readers chose the following article as their favorite for 2oo8:
Four Ways Social Media is Changing Advertising Agencies New Business. Traditional advertising agencies face significant technical challenges. Consumers have turned away from media channels that built the agency industry and have moved toward emerging internet media. Ad agencies must build new interactive competencies quickly in order to survive.
I recommend using social media as a central component for your agency’s new business program. The primary reason is that it “forces” small-to midsize agencies to do the things they should have been doing all along to acquire new business.
The goal of most agency reviews is to “level the playing field” – a process designed to line up and compare agencies on a set of common characteristics. Your job as an agency executive is to unlevel the playing field. Rather than showing how well you compare, you should go out of your way to show how you don’t compare.
I’m often asked what is the very first step in developing a new business program for a small-to midsize ad agency using social media? A critical initial decision must be made by your agency. To have an efficient and effecting new business program you must first … identify your agency’s point of differentiation and select a target audience.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me