Fueling Ad Agency New Business
Ad Agency Principals Should “Speak” for New Business. Having the opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity oftentimes outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
Out of more than 200 Fuel Lines’ articles, “Ad agency having explosive new business growth by leading with social media,” was the most read article for 2009.
Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies.
Ad Agencies are battling the recession with aggressive new business tactics.
I’ve written a number of times about Jaci Russo and The Russo Group, Lafayette, LA. This full service agency has been fortunate enough to win 14 new clients this year through awareness generated through social media. Their business is up 118% over 2008.
The Russo Group’s, Razor Branding Blog was selected by Fuel Lines’ readers as the Ad Agency Blog of the Month for July. In one of the closest contests yet, The Russo Group eased past the Upshot agency’s The Awsome Blog, by a mere six votes out of the 390 votes cast.
I’m hearing from agencies that are obtaining new business by leading conversations with social media and being able to demonstrate their credibility within that arena.
The advertising industry is rapidly changing. Will agency pitches and RFPs be a thing of the past and if so, what will take their place for best business development practices that are a better benefit for both clients and ad agencies?
The Russo Group, a small ad agency (full time staff of 19) in Lafayette, Louisiana, is having explosive new business growth using and leading with social media. Instead of laying off they are hiring. 104% net profit over this time last year. New clients, all outside their market, located in California, Illinois, Iowa, New York, Pennsylvania, Texas, Washington D.C. Washington state even England. All won without having to pitch and their prospective clients called them. Her new business programs hard cost for last year? $11.9
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me