Fueling Ad Agency New Business
To begin a successful agency new business program one of the first steps is to identify and qualify your best prospects. A business development person without leads is like a fish out of water. Neither can survive very long. Yet … Only 30% of B2B marketers know the names of decision makers in the […]
A number of ad agencies that I talk with attempt to maintain their own database of prospects. For a short list that is doable but if your list is large it is impossible to maintain unless you have someone totally dedicated to keeping it updated on a regular basis. I recommend using a database service company.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me