Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? “Facebook has over a billion users, and according to a Pew study, 72% of American adults use it.” Of the approximate 1.6 billion […]
The new normal for new business integrates your personal life and your work life. If you really want to generate new business through social media – get personal. Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. Because of technology and social media, the line between your personal and […]
Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects […]
You must choose and know your audience if you are to have success using social media for new business. Most small to midsize agencies refuse to name who their target is because of the fear of missing a new business opportunity that won’t be reflective of their target audience. They lack the will power to […]
Robert Scoble, best known for his blog, Scobleizer, reports from Facebook’s F8 developer conference with some enlightening interviews and video of Facebook’s press conference. His first interview is with David Kirkpatrick is very enlightening and I wanted to share it with the readers of Fuel Lines. David is one of the foremost authorities of Facebook. He just finished a book, The Facebook Effect, about Facebook. David says, “This is not just another company, it is a transformational phenomenon, it is really great, but it is really scary in some ways too.”
It’s important for agencies to stay on top of social media marketing trends as we continue to watch the evolution of components to this new media channel. Agencies and clients continue experimenting with social media platforms such as Twitter. I thought this new study by Burson-Marsteller and Proof Digital Media would be of interest.
The INSIDECRM blog provides a comprehensive list of 100 tools and tips that will help your ad agency to maximize the marketing opportunities available through Facebook.
With all the excitement and popularity of Twitter, agencies need to remember that Facebook is the largest social network in the world with some 200 million subscribers. It’s hard to believe that Facebook started by college students in 2004. It will continue to have amazing growth and dominance for the foreseeable future and can be an important component to your agency’s new business.
Mashable, All That’s New on the Web blog, is one of my favorite for online resources. Mashable writer, Pete Cashmore has assembled a great list of new media tools for ad agency new business.