Fueling Ad Agency New Business Through Social Media
In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business.
There are a number of tools that I recommend to help manage your agency’s New Business | Social Media program. HootSutie is at the top of my list.
In late 2012 HootSuite hit 5 million users, including 79 of the Fortune 100 companies.
Some Quick Stats about Facebook:
It’s important for advertising agencies to stay on top of social media marketing trends as we continue to watch the evolution of components of this new media channel. Both agencies and their clients should press the viability of marketing with such social media platforms as Twitter.
I thought this new study by Burson-Marsteller and Proof Digital Media would be of interest. The analysis found that 54 percent of Fortune 100 companies were using Twitter to engage with their stakeholders, while 32 percent were using a blog and 29 percent were actively using a Facebook fan page.
Facebook now has over 200 million active users. More than 100 million users log on to Facebook at least once a day.
The INSIDECRM blog provides a comprehensive list of 100 tools and tips that will help your agency to maximize the marketing opportunities available through Facebook.
This is a great resource list that will make Facebook part of your agency’s social media marketing mix for new business.
With all the excitement and popularity of Twitter, agencies need to remember Facebook as a tool for new business.
The number one reason to have a Facebook page. Facebook is the largest social network in the world with some 200 million subscribers. More people can find out about your agency because your Page gets indexed and is searchable inside and outside of Facebook.
Facebook Quick Facts:
- Over 200 million active members.
- Predicted to be at 500 million by 2011
- The 5th most trafficked website in the world.
Google How-Tos
FaceBook How-Tos
Twitter How-Tos
Blogging How-Tos
Online Videos How-Tos
Social Networking How-Tos
Business How-Tos
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
