Fueling Ad Agency New Business
The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients. The idea for […]
“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public […]
No other marketing tool replicates what PR can do when it comes to building trust with important audiences. This is a guest post written by Don Beehler, PR Consultant and author. Don has been a colleague and personal friend for over a decade. He writes a helpful blog to advertising agencies entitled, The Art of […]
Your agency’s new business program must be sustainable at the times when your agency is at its busiest. Too often new business development is put on the back burner until existing business decreases and a downturn begins. That creates a roller coaster effect on your agency’s pipeline of prospects which impacts agency income and causes you to accept the wrong type of client, from the wrong pool of prospects who do not fit your agency’s strengths and core competencies.
This is a guest post written by Don Beehler. Don is the author of the blog, The Art of Telling Your Agency’s Story. He provides public relations consulting services to small- and medium-sized advertising agencies and businesses.
There is a growing roster of ad agency new business blogs that provide a platform for thought-leaders to exchange ideas, learn from each other and their audience. From these I have I’ve created a repository of 75 ad agency new business articles, posts, white papers, reports and surveys discovered as part of my daily reading.
One of the most effective forms of communications for ad agencies is a public relations strategy. The right PR strategy can properly position your agency in the minds of your prospective audience. Don Beehler, founder of ABC & D Communications recently wrote an article regarding the need for a consistent PR effort for ad agency new business.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me