Why most agencies may be ready to ditch their blog and why they shouldn’t. Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now […]
Nobody Reads Ad Agency Blogs?
Filed Under: Agency Blogs, Analytics and Metrics, Content Marketing, Inbound Marketing, Social Media Tagged With: Ad Agencies, Blog, blogging, business development, content marketing, Digiday, digital agency, digital marketing, Huge, Jack Marshall, media, Michael Gass, new business, PR, Sam Weston
Using White Papers to Promote Your Ad Agency
I recently had a discussion with David Deal, marketing director for Razorfish, a large interactive marketing firm. David was kind enough to pass on to me their just released 2009 Digital Outlook Report (DOR). This the fifth year Razorfish has produced the report. It generates lots of buzz and helps to build awareness for the agency.
Filed Under: Agency Promotion, New Business Tips, New Business Tools Tagged With: David Deal, digital agency, Guy Kawasaki, marketing director, Razorfish, Social Media, white papers