The Indispensable Ad Agency

Paul Roetzer New Business Conference

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated […]

Ad Agency Evolution: Opportunities for Traditional Agencies

Jeff Adelson-Yan, Levelwing, digital media

Guest posts written by, Jeff Adelson-Yan, co-founder + managing partner of Levelwing, a South Carolina-based firm servicing both agencies and marketers with digital marketing, analytics and intelligence solutions. Businesses today report that the number one challenge they face is increased competition within the marketplace.  This is especially true among advertising agencies in which the commoditization of […]

Report: 2013 New Business Social Media Survey

new business social media agency survey

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking.  A survey was sent to advertising, digital, media and public relations executives  to assess their attitudes toward social media, where they are finding success, what tools they use and where […]

Study: What Users Want from Mobile Sites

10 best practices mobile websites

A recent survey leads to 10 Best Practices for Ad Agency New Business. A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition. Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical […]

10 Ways to Use Pinterest to Reach Prospects

Given that 83% of human learning occurs visually, Pinterest has great potential for ad agency new business.  Pinterest, a pinboard-style social photo sharing website, continues to create a lot of buzz as one of the hottest social media platforms since Twitter. This unique social media service attracts more than 1.5 million visitors a day and already […]

The Top 10 Articles of 2011 for Ad Agency New Business

Michael Gass Ad Agency New Business 24/7

How new business is being acquired for agencies is undergoing a paradigm shift. Instead of chasing prospective clients, it’s now more important for them to find you.  I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development. Paradigm Shift […]

Small to mid-size ad agencies need to protect their own backyard

advertising agencies digital business development

This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting.  They just won’t […]

The Challenges of Jumping from a Creative Shop to a Digital One

Kristina Slade

What are you doing to prepare your agency for the digital revolution? Digital training is critical for the traditional small-to midsize advertising agencies. The strategic partnerships with digital shops have all gone by the wayside, mainly because digital agencies don’t need them any longer. To quote Aaron Reitkopf, North American CEO of digital agency Profero, […]

A Top 20 List of Ad Agency New Business Articles for 2011

Information regarding new business and social media continues to be the top interests of advertising agencies. There were over 100,000+ page views for FUEL LINES in the first few months of the year. As signs of economic recovery are on the horizon small to midsize ad agencies, digital agencies and PR firms are even more […]

Is social media making many ad agencies look and act the same?

ad agencies the same

Small-to midsize ad agencies tend to constantly promote how they are alike rather than how they are different from other agencies. They tend to look and sound just the same. It’s time to unlevel the playing field. To have success with social media, agencies need to fly a differentiated social media flag.