Fast Company: 20 Top Insights For Creating Appealing Content

Creating content for new business can offer 24/7 awareness for your agency. Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major […]

Content Marketing is Hard Work: 4 Tips to Make it Easier

Content marketing is the wave of the future for ad agency new business, but to have success you will need to make advance preparations to consistently deliver quality content.   I’ve recently written my 650th blog post article. I have a sense of jubilation mainly because I had been battling one of the most serious […]

A 70 Point Checklist for Jump-Starting or Tuning-Up Your Blog for New Business

creative triage community hospitals Stacy Carter

You should evaluate your agency’s blog to optimize its potential as a tool for lead generation, referrals and networking. There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and intensify their focus for creating magnetic content that will […]

Social Media: 10 Idea Starters to Keep Fresh Content Churning

  Content creation is an important part of social media success for ad agency new business, but it is also difficult to maintain without a little help. I’m going on my 5th year of creating content for my blog. I’ve found that my reading always seems to help fuel my writing and inspire ideas. So […]