When Ad Agencies Should Be Leading in Social Media, Most are Overwhelmed

“More and more advertisers are leading their agencies into new media, not the other way around,” and that “clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.”

“When I started out in this business in the mid 80’s as an assistant product manager at The Frito-Lay Company, we expected our advertising agencies to be innovative and inform us about what was hip and cool – now it appears to be the other way around,” she wrote in the ANA blog.

Social Media: The Number One Rule is There are No Rules

It’s hard to imagine that it has been 40 years since Neil Armstrong made man’s first step upon the surface of the moon. What a pioneering time that was and we were able to watch the fuzzy images live from our living rooms on black and white television sets.

This is the time for that same kind of pioneering spirit that will allow us to fully explore the developing communications technologies and take them to heights we’ve never dreamed possible.