If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes. Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant. Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon. […]
Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?
Filed Under: Fuel for Thought Tagged With: ad agency new business, Cobbler's Children, copywriting, direct response, Gerry Black, prospects
A Plea to Ad Agencies: Give the cobbler’s children some new shoes
There’s an old saying that cobbler’s children have no shoes. It refers to the fact that a busy cobbler will be so busy making shoes for his customers that he has no time to make some for his own children. If I had a dollar for every ad agency that has used that metaphor as their excuse for why they neglect their own new business program I could have retired long ago.
Filed Under: New Business Tips, New Business Trends, Social Media Tagged With: ad agency new business, Blogs I Recommend, Cobbler's Children, Michael Gass