You must choose and know your audience if you are to have success using social media for new business.
Most small to midsize agencies refuse to name who their target is because of the fear of missing a new business opportunity that won’t be reflective of their target audience. They lack the will power to publicly state it.
“By appealing to everyone, brands (agencies) end up appealing to no one. Standing for everything is the same as standing for nothing.” Tim Williams, author of, Positioning for Professionals
Knowing your target is a prerequisite to any new business program.… Continue reading