Webinar: How Content Marketing Can Jump Start Your Agency’s New Business

ad agency new business webinar

March 26, 2013 / 1:00 – 2:00 Eastern This webinar is being hosted by Thought Legion and is designed for those charged with new business for advertising, digital, media and public relations’ agencies. A recent agency survey indicates that agencies better understand the potential of social media. Almost 70% believe that social media is great for new business […]

Try Dropbox for Ad Agency New Business

dropbox cloud storage service for ad agencies

  The potential productivity for the new business traveller of using cloud-based services, in combination with mobile devices, is substantial. If you are in charge of new business, it often means you are “going out on the road”.  Having all you need to do your work while traveling can be difficult if you don’t plan ahead. […]

How to Build A Platform for Ad Agency New Business

Michael Hyatt Platform for ad agency new business

If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.” Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts […]

Content Marketing: Hire a Journalist for Ad Agency New Business

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Making the case for hiring a journalist to help create your agency’s content. Business development for agencies has gone through a significant paradigm shift.  In the past, agencies relied on outbound or interruption type marketing tactics that pushed their message through email blasts to purchased lists, cold calls, outsourced telemarketing, and direct mail. Outbound marketing […]

Is the financial bonus what really motivates your ad agency’s salesperson?

commission for ad agency new business

Raising the discussion about compensation for those charged with ad agency new business. It is time to re-think how we compensate those “odd ducks” who do what no one else wants to do, selling the agency’s services. The motivation for creating new business opportunities is thought to be fueled primarily by financial rewards, the traditional […]

25 Ways to Be Found for Ad Agency New Business

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Tips for creating a larger online presence to be found by your agency’s best prospects. Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was […]

Video Editing is Becoming an Important Skill Set for Ad Agency New Business

Tom Martin video production agency new business

The skill set for doing agency new business is changing so be prepared to adapt. “There are not a whole lot of people who have done this job in the past who know how to do it well now,” Avi Dan, a former new business executive at Euro RSCG, Berlin Cameron United and Saatchi who’s now president […]

Nobody Reads Ad Agency Blogs?

nobody read ad agency blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t.  Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now […]

Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise. Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among […]

Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

blair enns win without pitching ad agency new business

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free.  My friend, John Sharpe,  has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when […]