Infographic: Social Media Demographics for Ad Agency New Business

You must choose and know your audience if you are to have success using social media for new business.

Most small to midsize agencies refuse to name who their target is because of the fear of missing a new business opportunity that won’t be reflective of their target audience. They lack the will power to publicly state it.

“By appealing to everyone, brands (agencies) end up appealing to no one.  Standing for everything is the same as standing for nothing.” Tim Williams, author of, Positioning for Professionals

Knowing your target is a prerequisite to any new business program.… Continue reading

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Fast Company: 20 Top Insights For Creating Appealing Content

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Creating content for new business can offer 24/7 awareness for your agency.

Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major shift in perspective for many agencies and one that some finding difficult to make. It mandates talking about a category or the subject that your prospects are interested in and rather than the characteristics, capabilities and credentials of the agency.… Continue reading

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16 Systems to Simplify Ad Agency New Business

systems for ad agency new business

Every agency needs detailed methods, procedures and routines for consistency and success in new business.

Small to mid-size agencies have common problems when it comes to new business:

  • They often excuse their inconsistency by being the cobbler’s children who have no shoes. It’s time to visit the shoe store! Acknowledge the importance of new business and put forth the necessary effort for real success.
  • Reactionary instead of a progressive approach for new business. They tend to bounce from one new business activity to the next with no cohesive structure.

    • … Continue reading

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How Well Do You Really Know Your Advertising Agency?

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It is essential to know your agency inside and out if you want to be successful at new business.

Any good salesman has to be knowledgeable about the product or service being sold. The more you know about your agency the more confidence you will have. This is a first step for those in business development and is a prerequisite to developing a plan for new business.

Fully acquaint yourself with  your agency’s two most important assets: chemistry and creative.… Continue reading

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Ad Agencies Need More Content for New Business

All ad agencies need more content as part of their promotional strategy to create and keep a relevant and positive engagement with their best prospects 24/7.

Coca Cola has always been at the forefront of innovation. The company recently announced they were committing to a different marketing strategy that no longer relied on traditional advertising to build their business. Coke will be the first major brand to place a major emphasis on content marketing.

In the videos below, Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person leading the global strategy for the Company’s portfolio of global brands.… Continue reading

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How to Qualify Leads for Ad Agency New Business

qualify leads ad agency new business

To begin a successful agency new business program one of the first steps is to identify and qualify your best prospects.

 

A business development person without leads is like a fish out of water. Neither can survive very long. Yet …

Only 30% of B2B marketers know the names of decision makers in the companies they are targeting. The RAIN Group

It is imperative that you know who your prospects are or you are wasting time, energy and valuable agency resources. Here are a few things you should know:

  • Your agency’s best target market (industry, geography, size, etc.).

    • … Continue reading

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19 Tips for Building an SEO Strategy for Ad Agency New Business

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Having a search engine optimization strategy, or SEO, is important to support lead generation for ad agency new business.

Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content marketing and blogging. Therefore, it is important for business development directors to become familiar with how search engines work and keep up with what is going on.

… Continue reading

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The Top 10 Articles of 2011 for Ad Agency New Business

Michael Gass Ad Agency New Business 24/7

How new business is being acquired for agencies is undergoing a paradigm shift. Instead of chasing prospective clients, it’s now more important for them to find you. 

I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development.

  • Paradigm Shift - 80 percent of decision makers said they FOUND their vendors (not the other way around).
  • Data Explosion - 90% of the world’s data was created in just the past two years.

    • … Continue reading

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Content Marketing is Hard Work: 4 Tips to Make it Easier

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Content marketing is the wave of the future for ad agency new business, but to have success you will need to make advance preparations to consistently deliver quality content.  

I’ve recently written my 650th blog post article. I have a sense of jubilation mainly because I had been battling one of the most serious bouts of “writers block” since starting my blog. I had dealt with this dreaded writers malady in the past but I have never had this much trouble overcoming it.… Continue reading

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Think Multiscreen for Ad Agency New Business

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Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future. 

“Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, a new imperative is clear, especially for those spending heavily on TV. Content and experiences that move seamlessly from one screen to another are an absolute must.”  Jeremy Lockhorn, VP Emerging Media, Razorfish

Consumers’ use of emerging media driven by new technologies is moving at such a lightning pace that it’s difficult for agencies and the brands they represent to keep up.… Continue reading

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