QR Codes for Ad Agency New Business

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Agencies need to stay ahead of the curve and have a better understanding of the power of digital codes with the  rising popularity of QR codes and the predicted boom for smart phone adoption rates.

QR Codes have great potential for advertisers and marketers. Though early, it is clear that they will also have great promise as a tool for ad agency new business.

According to Mashable, at least half of North Americans have been exposed to a digital barcode otherwise most popularly known as a QR code.

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Filed Under: New Business Trends, Social Media Tagged With: , , , , , ,

Large Ad Agencies Coming Out of the Recession in Good Shape for New Business

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Small to midsize ad agencies should take note of how the big agencies have reconfigured themselves to take advantage of the changing advertising landscape and make some changes of their own.

If you thought the big advertising agencies like Omnicom, the WPP Group, Interpublic (IPG), and Publicis are going the way of the dinosaur, you would be sadly mistaken. The demise of the big agencies has been widely perceived but is far from reality.… Continue reading

Filed Under: Agency Leadership, Agency Networks, New Business Trends Tagged With: , , , , , , , ,

243 Ad Agencies Share How They are Different from the Rest for New Business

GoodBlondie1

The agencies that win the most new business will have a differentiating position from their competitors.

In a recent blind ad agency new business survey I asked the question, Does your agency have a unique point of differentiation from competitors? Of the 430 agencies that answered the question, 76.8% (326) said that they did, 23.1% (98) said they did not.

I then asked, if you answered “yes”, please briefly describe. “how your agency is different from the rest.” The following are 243 agency responses to how they are different from every other agency.… Continue reading

Filed Under: Agency Leadership, Agency Positioning Tagged With: , , ,

New Tool: Using Bit.ly Bundles for Ad Agency New Business

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Bit.ly’s Bundles, a new multi-Link Sharing tool that uses one URL, helps with your content marketing, a key to using social media for ad agency new business.

All of your blog content does not have to be original. I usually write 1 original post/article to every 4 to 5 “resourced” articles.

Your agency’s blog should become a repository of information gathered from across the Web. Your blog should become the one-stop-shop of information for your target audience’s advertising and marketing needs.… Continue reading

Filed Under: Agency Blogs, New Business Trends, Social Media Tagged With: , , ,

How to launch a blog for ad agency for new business — fast!

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Agencies can’t afford to wait 6 months for social media to help generate new business, they need the business now.

An agency blog serves as the central component for your agency’s social media strategy.  I’ve compiled my suggested best practices to help you to get your agency’s blog up, focused and running quickly as well as rapidly building your agency’s credibility within this space.

An agency blog is like fishing. You want to fish for a particular fish, with a particular bait and you want to get the bait away from the boat so you don’t scare off the fish.

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Filed Under: Agency Blogs, Agency Leadership, Best Practices, Social Media Tagged With: , , , , , , ,

25 Ad Agency Blogs, Choose the Best that Understands Social Media

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Review and decide which of these 24 agency blogs best understands and utilizes the popularity of social media.

The following agency blogs have been submitted to Fuel Lines. Review and vote for the best agency blog-of-the-month. The winner will be featured in Fuel Lines article and included in the voting for agency blog of the year.

Cast your VOTE by Clicking Here

The agency blogs submitted for the month of September:

  1. 5 to 9 Branding, Cameron Christopher Thomas Advertising, Denver, CO
  2. B2B Ideas @ Work, MLT Creative, Metro Atlanta, GA
  3. Bill’s B2 Blog, Mintz & Hoke Communications Group, Avon, CT
  4. Digitally Approved, Fanscape Inc., Los Angeles, CA
  5. Energy Efficiency Marketing, Kelliher Samets Volk, Burlington, VT
  6. Engauge, Atlanta, GA
  7. Fluid’s Big Idea Blog, Fluid Studio, Salt Lake City, UT
  8. L&S Unscripted, Lawrence & Schiller, Sioux Falls, SD
  9. Marketing OC Blog, MarketingOC, Orange, CA
  10. MediaCom Beyond Advertising, MediaCom, London, UK
  11. Nology, Nology Media, Seattle, WA
  12. Oh no, not another agency blog, Brokaw Inc., Cleveland, OH
  13. Outside Voice, Origin Design + Communications, Whistler, B.C., Canada
  14. Overdrive eMarketing Blog, Overdrive Interactive, Boston, MA
  15. Priority Integrated Marketing Blog, Priority Integrated Marketing, Minneapolis, MN
  16. Smart Marketing with Larry Weintraub, Fanscape, Inc., Los Angeles, CA
  17. Spring Blog, Spring Advertising, Vancouver, BC, Canada
  18. The Green Detectives, Enviromedia, Austin, TX
  19. The Lead, Padilla Speer Beardsley, Minneapolis | New York
  20. Third Degree Creative, Third Degree Advertising & Communications, Oklahoma City, OK
  21. Trendspottings, NOISE, Milwaukee, WI
  22. We make it all better.

    23. … Continue reading

Filed Under: Agency Blogs Tagged With: , , ,

10 Ways to Create An Ad Agency Blog That is Reader-Centric

READERS CHOICE

A key to your agency’s blog success for new business is to put the user’s experience ahead of your own.

People don’t have time to work hard for their information. You must be prepared to do some work on their behalf if you want to grow your blog’s traffic and generate inbound leads.

Success on the Internet depends on multiplying the number of people who will visit a home page times the proportion who actually enlist your services –the percentage who become clients.… Continue reading

Filed Under: Agency Blogs, Agency Leadership, Content Marketing, Inbound Marketing, New Business Trends, Social Media Tagged With: , , , ,

5 Tips for Handling Social Media Negativity for Ad Agency New Business

simon cowell

You can’t let a few negative people dictate how you use social media for ad agency new business.

Unless you are Rush Limbaugh, most of us don’t enjoy having others say negative things about us. We have a desire to be liked. But please know that if  you participate in social media you are guaranteed to get some negative comments. The larger your followers, the more negative comments you can expect.

Some of this negativity can be very rude and nasty.… Continue reading

Filed Under: Best Practices, Fuel for Thought, Social Media Tagged With: , , ,

The Top Advertising Agency Associations and Networks for New Business

advertising agencies global network new business

A network of  advertising agencies can improve your agency’s new business through collaboration, strategic alliances and  training.

Whenever I speak, I’m often asked to recommend an agency network. There were very few online sources that had collected this type information in one place, so I decided to compile my own list that I hope you find helpful. I’ve included a brief synopsis of information, along with web links, contact information and Twitter accounts for each.

A strong agency network can:

  • Help with new business introductions and attract new business internationally
  • Provide new business training for agency staff
  • Enhance best practices
  • Provide peer groups
  • Improve agency operations
  • Create channels for outsourcing work
  • Assist in implementing research
  • Provide  access to common media and research s
  • Arrange annual conferences, workshops and seminars
  • Provide access to the expertise and specialized capabilities of network partners
  • Arrange for group insurance plans, legal services, etc.

    • … Continue reading

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Ad Agencies: 10 Tips That Separates the Best From the Rest

The agencies that win the most new business have a differentiating position from their competitors.

“Most managers invest their time and energy in trying to make their firms better, when in fact they should be also be working to make their firms different” – From Positioning for Professionals

I had the privilege to attend a Tim Williams seminar, “What Separates the Best from the Rest,” when I was the new business director for a regional advertising agency.… Continue reading

Filed Under: Agency Leadership, Agency Positioning, Best Practices, New Business Trends Tagged With: , , , , ,