QR Codes for Ad Agency New Business

qr-code-times-square

  Agencies need to stay ahead of the curve and have a better understanding of the power of digital codes with the  rising popularity of QR codes and the predicted boom for smart phone adoption rates. QR Codes have great potential for advertisers and marketers. Though early, it is clear … [Read more...]

Large Ad Agencies Coming Out of the Recession in Good Shape for New Business

dinosaur

Small to midsize ad agencies should take note of how the big agencies have reconfigured themselves to take advantage of the changing advertising landscape and make some changes of their own. If you thought the big advertising agencies like Omnicom, the WPP Group, Interpublic (IPG), and Publicis are … [Read more...]

New Tool: Using Bit.ly Bundles for Ad Agency New Business

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Bit.ly's Bundles, a new multi-Link Sharing tool that uses one URL, helps with your content marketing, a key to using social media for ad agency new business. All of your blog content does not have to be original. I usually write 1 original post/article to every 4 to 5 "resourced" articles. Your … [Read more...]

How to launch a blog for ad agency for new business — fast!

launch ad agency blog fast

Agencies can't afford to wait 6 months for social media to help generate new business, they need the business now. An agency blog serves as the central component for your agency's social media strategy.  I've compiled my suggested best practices to help you to get your agency's blog up, focused … [Read more...]

25 Ad Agency Blogs, Choose the Best that Understands Social Media

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Review and decide which of these 24 agency blogs best understands and utilizes the popularity of social media. The following agency blogs have been submitted to Fuel Lines. Review and vote for the best agency blog-of-the-month. The winner will be featured in Fuel Lines article and included in the … [Read more...]

10 Ways to Create An Ad Agency Blog That is Reader-Centric

READERS CHOICE

A key to your agency's blog success for new business is to put the user's experience ahead of your own. People don't have time to work hard for their information. You must be prepared to do some work on their behalf if you want to grow your blog's traffic and generate inbound leads. Success on … [Read more...]

5 Tips for Handling Social Media Negativity for Ad Agency New Business

simon cowell

You can't let a few negative people dictate how you use social media for ad agency new business. Unless you are Rush Limbaugh, most of us don't enjoy having others say negative things about us. We have a desire to be liked. But please know that if  you participate in social media you are guaranteed … [Read more...]

The Top Advertising Agency Associations and Networks for New Business

advertising agencies global network new business

A network of  advertising agencies can improve your agency's new business through collaboration, strategic alliances and  training. Whenever I speak, I'm often asked to recommend an agency network. There were very few online sources that had collected this type information in one place, so I … [Read more...]

Ad Agencies: 10 Tips That Separates the Best From the Rest

the best advertising agencies

The agencies that win the most new business have a differentiating position from their competitors. “Most managers invest their time and energy in trying to make their firms better, when in fact they should be also be working to make their firms different” - From Positioning for Professionals I … [Read more...]

7 Benefits from the Right Positioning for Ad Agency New Business

fly fishing

The FOUNDATION of an ad agency’s new business program is its positioning. When you have the right positioning its like fishing for a specific fish, with  a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise … [Read more...]