Big agencies know that digital training is now critical. Rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills.
Study: The State of Social Media for Business and Ad Agency New Business
The State of Social Media for Business 2010, a survey report that provides your agency with helpful information for using social media to generate new business.
To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results.
Fuel Lines’ Ad Agency Blog of the Month for November 2010
The following 30 agency blogs have been submitted for Fuel Lines’ Ad Agency Blog of the Month for November.
Review and vote for your favorite. The winner will be featured in Fuel Lines article and included in the voting for agency blog of the year.
QR Codes for Ad Agency New Business
Agencies need to stay ahead of the curve and have a better understanding of the power of digital codes with the rising popularity of QR codes and the predicted boom for smartphone adoption rates.
QR Codes have great potential for advertisers and marketers. Though early, it is clear that they will also have great promise as a tool for ad agency new business.
Steve Jobs: 10 Presentation Tactics for Ad Agency New Business
Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Here are his 10 Ways to Sell Your Ideas the Steve Jobs Way:
The 2010 Creativity 50 for Ad Agency New Business
There is a paradigm shift in how new business is being acquired for small to mid-size ad agencies. Innovation and creativity are important elements for any small to midsize ad agency. They are also critical for ad agency new business. They can set your agency apart from the pack.
Three Helpful Services Improves Ad Agency New Business
Ad agencies can’t wait six months to start generating leads. They need to new business now. To accelerate the time it takes for your online new business activities to begin producing, there are three services that I recommend:
Ad Agencies: Alex Bogusky’s Keynote at Mirren’s New Business Conference
If you want to shake up your thinking regarding agency new business and following conventional wisdom, Alex Bogusky, the highly respected creative director for Crispin and Porter Advertising, shares his perspective. He was one of the featured speakers at Mirren’s annual new business conference in New York. He urged attendees to ‘defy convention’.
