Fueling Ad Agency New Business
Within weeks of celebrating my first year of having my own blog I totally agree with marketing guru, Tom Peters. Blogging has changed my life and has become the best marketing tool I have ever used. That being said, here are my top 25 reasons why ad agencies should consider blogging.
Don’t forget to submit ad agency blogs that are doing it right. We’ll post the best of the best. Our readers can vote their selection and voting will commence next week. FUEL LINES will feature a winning blog every month. Blogs submitted thus far: Boxing Clever Brand Tracks Fluid Studio Hill | Holiday Off Madison […]
An ad agency has dumped its website for a blog. But not just any ad agency, one of the best known agency’s in the country, Hill Holiday, has done it. They now have an “all-blog format.” Could this be a trend, perhaps the wave of the future. I predict that it is. From a new […]
Your agency’s blog is one of the most important new business tools in your arsenal. It can quickly become the “gateway” to your agency and even your agency’s website. A trend is developing where the Ad agency website is becoming more like the agency brochure or portfolio. This isn’t a bad thing.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me