Fueling Ad Agency New Business
What are you doing to prepare your agency for the digital revolution? Digital training is critical for the traditional small-to midsize advertising agencies. The strategic partnerships with digital shops have all gone by the wayside, mainly because digital agencies don’t need them any longer. To quote Aaron Reitkopf, North American CEO of digital agency Profero, […]
How to engage Twitter with purpose and intention for agency new business. I currently have over 100,000 Twitter followers of my two Twitter accounts @MichaelGass and @FuelLines. Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 + monthly page views, Twitter easily delivers more than half of my blog’s traffic. […]
In a recent Advertising Age article Tim Williams writes, “… we’re at the nexus of the Great Recession and the Great Transformation of Marketing. In circumstances like these, a strategy of “just try harder” won’t take you very far.”Tim shares 15 things your agency can’t afford to risk during these current times of change.
I’ve built my new business consultancy to small-to mid-size advertising agencies primarily through my FUEL LINES blog. The blog helped me to be focused and differentiating that has been appealing to my target audience. I’ve steadily built traffic through SEO, good content, email newsletters, Twitter, PRWeb, Surveys, Polls, Facebook, LinkedIn, article marketing, white papers, etc. It has been a tremendous learning experience for me and has helped both personally and professionally.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me