Fueling Ad Agency New Business
There are many valuable tips and helpful ideas that you can use from Jay Baer’s promotion of his new book, Youtility. I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better understand how to create helpful marketing […]
The radio program Marketplace, is heard by an audience of more than 9.1 million unique listeners in the course of a week, on 486 public radio stations nationwide. I received a call today from a Fuel Lines reader who was excited to hear a Marketplace radio interview with ad agency president, Stephanie Holland, “No advertising love for single women”
Ad Agencies are battling the recession with aggressive new business tactics.
I’ve written a number of times about Jaci Russo and The Russo Group, Lafayette, LA. This full service agency has been fortunate enough to win 14 new clients this year through awareness generated through social media. Their business is up 118% over 2008.
A recessionary period is a great time to promote your agency an increase your market share and profits.
One of my daily reads through my RSS feed reader is Jason Fall’s, Social Media Explorer. Jason is the director of social media for the agency Doe-Anderson. This morning Jason put me onto a another cleaver ad agency promotion created by Mindsalt, a branding and PR firm located in Louisville, KY.
Jason Falls, director of social media for Doe Anderson, alerted me to a comprehensive list of internet marketing resources. This is a great resource list as you enlarge your agencies online footprint through online marketing and social media tools.
Tamar Weinberg, a social media enthusiast with a passion for all things tech, has put painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months. This collection deserves to be bookmarked. The list will provide a great resource for your agency’s online promotional efforts.
It was once said that,
“Every business needs a Web site.” Today it’s, “every business needs a blog.”
At the core of every good team there’s a good plan. This is the person who pulls everything together. They build the Social Media Marketing plan and determine what the objective of the campaign is and therefore what tools should be utilized and how.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me