Fueling Ad Agency New Business
Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise. According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior […]
You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him. I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never […]
This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others. […]
A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get […]
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 200 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs […]
Profiling ensures you’re deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to the vast amount of information found online. Instead of chasing new […]
If you can’t create online traffic, you won’t generate leads for new business. Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. But, you can’t just “build it […]
There are many valuable tips and helpful ideas that you can use from Jay Baer’s promotion of his new book, Youtility. I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better understand how to create helpful marketing […]
ManageFlitter provides you with a set of easy to use tools to help you build a prospective client audience for agency new business. This is a web-based application that I use and recommend. It assists Twitter users with their account management and helps to grow their followers. People who want to use Twitter for new business have […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
10 WordPress Plugins for Ad Agency New Business
Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog. I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites. It has […]