Women are now filling one of the more critical roles in agency management, the pursuit of new business. This position in the past had been held mostly by men. Some sources say that upwards to 75% of agency new business directors they talk to are women. The trend is significant, these people say, because the new business position may be a possible path to agency leadership, which has been nearly closed to women.
More Women Pursue New Business for Ad Agencies
Filed Under: Agency Leadership, New Business Talents Tagged With: 3 percent conference, AAAA new business, agency business development director, female advertising CMO, female agency new business director, foote cone belding worldwide, Kat Gordon, lwt communications, Michael Gass, midsize ad agency, small ad agency, The List, the richards group, Women in advertising, women pursue agency new business