Stephanie will be speaking on Thursday, October 8 at 11:15 AM
Session Title and Description:
Narrow Your Focus To Expand Your Opportunities
Don’t be afraid to specialize in what you do best. In this session you will discover how finding your niche will actually enable you to aggressively grow your agency.
- Understand why agencies can no longer be all things to all people.
- Learn how social media allows you to increase your target audience as you reduce the clients served.
- Find out how to respond to the resistance from co-workers.
- Know how to develop a positioning of expertise quickly among your best prospects.
Founder and author of Sheconomy®
Speaker and Consultant on Marketing to Women
I began my advertising career as a graphic designer a little more than 30 years ago. I served as co-owner of Holland + Holland Advertising, holding several positions, including researcher, account planner, and art director, among others. My predominant role was as the agency’s creative director, overseeing all creative produced for real estate, medical, communications, banking and insurance clients, just to name a few.
I have long been doing what is now considered not only in vogue, but critical to achieving the optimum bottom line for most companies – that is, intuitively understanding, connecting and persuading the female target audience.
SO, WHY CREATE THE SHE-CONOMY® BLOG?
A review of the more than 400 hundred clients I have worked with over the years revealed that 96% of my main contacts and/or decision makers have been men. I feel that this, coupled with being a female marketer in a field where only 3% of all creative directors are women, gives me a heightened understanding of how men simply struggle when marketing to women.
It is becoming more widely known that 85% of all brand purchases are made by the woman. But add to it that surveys reveal 91% of women feel advertisers don’t understand them, and that adds up to men needing to struggle less and give in to accepting help – from qualified women. Knowing that women are your market is definitely a step in the right direction, but it simply is not enough. And now – knowing how to communicate with women during these recessionary times is no longer a competitive edge – it is mandatory.
In other words, if you want your company to shoot for the stars, you may want to aim in the direction of Venus.
She-conomy® is a highlight of current marketing trends and statistical data along with my opinions and perspective as a female marketer.
Stephanie takes pride in being able to reach a guys mind on marketing to women. Sheconomy is a great resource to come back to for statistics on women in the marketplace as well as getting a clearer perspective on WHY brands should be marketing to women. Forbes 20 Best Marketing And Social Media Blogs By Women
“I was very fortunate for the opportunity to participate in creating a sales training module for Porsche titled, “Demystifying the Female Market,” for the launch of the 2012 911 Carrera S. With more than 200 dealers across the nation on board to better understand the female consumer, Porsche® is most likely going to continue to speed past the competition when connecting with women.”
Connect with Stephanie via Twitter: @Sheconomy #FuelLines